AI Shelf Index · 2026 holiday shopping season
Chief AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#27
Supplements · AU
Shelf-share
0.6%
of AU answers
Sentiment
83%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
Chief
0.6%
The shoppers Chief wins
The same answers, sliced by the shopper the question implies — where Chief ranks best.
Where Chief wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#31
0.5%
Validation
#11
1.9%
Purchase
#65
0.1%
Where the engines differ
What AI says about Chief
Observed from the answers themselves — not a score.
Sentiment
83% positive · no negative mentions
Price framing
framed mid
100% mid
“| _Choc Mint_ | | Chief Collagen Bar | ~13g | Paleo/keto friendly, real food ingredients, zero artificial sweeteners or polyols.”
Google AI Mode
“Best Clean-Label & Wholefood Options: Clinical nutritionists and gut-health specialists frequently rank Chief Nutrition and True Protein at the top for digestive compatibility.”
Google AI Mode
“(Chief Nutrition) 1.”
ChatGPT
“For Australian-made specifically, my shortlist would be Nutraviva Australian Collagen Hydrolysate, Chief Collagen, and Nutra Organics Collagen Beauty. Those give you three quite different approaches without drowning y...”
ChatGPT
Products AI names
The specific Chief items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Chief.
How to read this
Bar is how often that brand is recommended in the same answer as Chief, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Chief.