AI Shelf Index · 2026 holiday shopping season
Cetaphil AI shopping shelf share
🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026
Standing
#21
Skincare · CA
Shelf-share
0.9%
of CA answers
Sentiment
89%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
Marcelle
10.3%
COSRX
9.0%
CeraVe
8.6%
La Roche-Posay
5.8%
Beauty of Joseon
5.4%
The Ordinary
5.1%
Cetaphil
0.9%
The shoppers Cetaphil wins
The same answers, sliced by the shopper the question implies — where Cetaphil ranks best.
Where Cetaphil wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#23
0.9%
Research
#14
1.5%
Comparison
#29
0.8%
Validation
#28
0.6%
Purchase
#66
0.1%
Where the engines differ
What AI says about Cetaphil
Observed from the answers themselves — not a score.
Sentiment
89% positive · no negative mentions
Price framing
framed budget
86% budget, 14% mid
“(CeraVe) For dry/very sensitive skin, I'd look first at CeraVe or Cetaphil.”
ChatGPT
“Althea - Drugstore: Walmart Canada currently has discounted CeraVe, Vanicream, Cetaphil and Hero Cosmetics.”
ChatGPT
“* Cetaphil: A classic recommendation for general skin sensitivity.”
Google AI Mode
“Cetaphil targets the five signs of skin sensitivity (dryness, irritation, roughness, tightness, and a weakened barrier) using gentle ingredients like glycerin, niacinamide, and panthenol.”
Google AI Mode
Products AI names
The specific Cetaphil items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Cetaphil.
How to read this
Bar is how often that brand is recommended in the same answer as Cetaphil, relative to the rest.
Cetaphil on other shelves
Slingso Managed Outcomes
How would Cetaphil grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Cetaphil.