AI Shelf Index · 2026 holiday shopping season
ByK AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#37
Toys · AU
Shelf-share
0.5%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
ByK
0.5%
The shoppers ByK wins
The same answers, sliced by the shopper the question implies — where ByK ranks best.
Where ByK wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#68
0.2%
Research
#49
0.3%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#18
0.9%
Where the engines differ
What AI says about ByK
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
60% mid, 40% premium
“The Bike/Scooter:** _Micro Scooters_ (great for ages 3–5 or older stunt versions for 6–12) or a solid _ByK / Reid junior bike_ .”
Google AI Mode
“Bike:** _ByK_ or _Trek_ are fantastic for quality, but department store options (like Anaconda or Kmart bikes with adjustable seats) offer great value for growing kids aged 5 to 10.”
Google AI Mode
“ByK E-350 $449 AUD Ages 3–6 · Height 95–117 cm A better option if the child is keen to learn and you want a bike designed around smaller riders.”
ChatGPT
“First Bike or Gear Bike : _ByK or Reid Bikes (approx.”
Google AI Mode
Products AI names
The specific ByK items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as ByK.
How to read this
Bar is how often that brand is recommended in the same answer as ByK, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with ByK.