AI Shelf Index · 2026 holiday shopping season
Gray-Nicolls AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#53
Toys · AU
Shelf-share
0.3%
of AU answers
Sentiment
92%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
Gray-Nicolls
0.3%
The shoppers Gray-Nicolls wins
The same answers, sliced by the shopper the question implies — where Gray-Nicolls ranks best.
Where Gray-Nicolls wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#111
0.0%
Research
#3
4.1%
Comparison
#84
0.0%
Validation
#129
0.0%
Purchase
#50
0.4%
Where the engines differ
What AI says about Gray-Nicolls
Observed from the answers themselves — not a score.
Sentiment
92% positive · no negative mentions
Price framing
framed budget
45% budget, 36% mid, 18% premium
“My pick: Gray-Nicolls GN Cricket Set 2026 For an 8-year-old who is starting or playing junior cricket, I’d go for the Gray-Nicolls GN Cricket Set 2026.”
ChatGPT
“Gray-Nicolls specifically lists S Junior for ages 7–8 and Junior for ages 8–9.”
ChatGPT
“If you'd like to narrow this down or sort out the rest of the shopping list, let me know: Do you want a full protective gear kit (pads and gloves like the Gray-Nicolls) or a casual family set** (like the Kookaburra)?”
Google AI Mode
“[Gray-Nicolls Junior Plastic Bat and Ball]() $24.99 🚚 Getting everything before Christmas It's 2 October, so you have plenty of time, but I'd buy the genuinely hot/collectible items earlier.”
ChatGPT
Products AI names
The specific Gray-Nicolls items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Gray-Nicolls.
How to read this
Bar is how often that brand is recommended in the same answer as Gray-Nicolls, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Gray-Nicolls.