AI Shelf Index · 2026 holiday shopping season
Kookaburra AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#27
Toys · AU
Shelf-share
0.6%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
Kookaburra
0.6%
The shoppers Kookaburra wins
The same answers, sliced by the shopper the question implies — where Kookaburra ranks best.
Where Kookaburra wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#55
0.3%
Research
#4
3.5%
Comparison
#86
0.0%
Validation
#136
0.0%
Purchase
#21
0.8%
Where the engines differ
What AI says about Kookaburra
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
76% budget, 24% mid
“(The Cricket & Football Warehouse) One important thing before ordering At age 8, height matters more than age for choosing the bat.”
ChatGPT
“If you'd like to narrow this down or sort out the rest of the shopping list, let me know: Do you want a full protective gear kit (pads and gloves like the Gray-Nicolls) or a casual family set** (like the Kookaburra)?”
Google AI Mode
“Kookaburra plastic cricket set — around $50 at Rebel; potentially a very good shared outdoor present.”
ChatGPT
“A plastic or lightweight willow set (like a Kookaburra or Aero junior set) runs very affordably ($30 - $70) and gets all the cousins aged 5 to 12 playing together instantly.”
Google AI Mode
Products AI names
The specific Kookaburra items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Kookaburra.
How to read this
Bar is how often that brand is recommended in the same answer as Kookaburra, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Kookaburra.