AI Shelf Index · 2026 holiday shopping season
Vuly AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#6
Toys · AU
Shelf-share
3.2%
of AU answers
Sentiment
97%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
The shoppers Vuly wins
The same answers, sliced by the shopper the question implies — where Vuly ranks best.
Where Vuly wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#2
7.1%
Research
—
not surfaced
Comparison
#7
3.7%
Validation
#5
3.8%
Purchase
#7
2.6%
Where the engines differ
What AI says about Vuly
Observed from the answers themselves — not a score.
Sentiment
97% positive · no negative mentions
Price framing
framed mid
7% budget, 50% mid, 43% premium
“Vuly Thunder 2 — a particularly good fit for your situation [Vuly Thunder 2 Trampoline]() $1,399.00 The Thunder 2 starts at 3.49m, so it isn't tiny, but it's substantially easier to accommodate than the 4–5m models.”
ChatGPT
“Vuly uses its leaf-spring system rather than conventional exposed coil springs, and Vuly publishes an AS 4989:2015 compliance statement for the Thunder 2.”
ChatGPT
“(Best Trampoline Australia) You're paying considerably more for the compact footprint and premium springless construction.”
ChatGPT
“(Best Trampoline Australia) 4.”
ChatGPT
Products AI names
The specific Vuly items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Vuly.
How to read this
Bar is how often that brand is recommended in the same answer as Vuly, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Vuly.