AI Shelf Index · 2026 holiday shopping season
Reid AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#31
Toys · AU
Shelf-share
0.6%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
Reid
0.6%
The shoppers Reid wins
The same answers, sliced by the shopper the question implies — where Reid ranks best.
Where Reid wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#38
0.5%
Research
#13
1.3%
Comparison
—
not surfaced
Validation
#40
0.7%
Purchase
#118
0.0%
Where the engines differ
What AI says about Reid
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
40% budget, 60% mid
“Also worth considering: - Reid Classic 16" — $199.99; good Australian-brand option.”
ChatGPT
“Reid 12-inch kids' bike — around $140; suitable for a younger rider.”
ChatGPT
“Look for a lightweight alloy frame with multiple gears (like a Shimano 6-to-21 speed) from trusted local brands or bike shops (e.g., Reid or Giant).”
Google AI Mode
“The Bike/Scooter:** _Micro Scooters_ (great for ages 3–5 or older stunt versions for 6–12) or a solid _ByK / Reid junior bike_ .”
Google AI Mode
Products AI names
The specific Reid items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Reid.
How to read this
Bar is how often that brand is recommended in the same answer as Reid, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Reid.