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AI Shelf Index · 2026 holiday shopping season

Magna-Tiles AI shopping shelf share

🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026

Standing

#3

Toys · AU

#5 #3

Shelf-share

4.6%

of AU answers

0.5% 4.6%

Sentiment

96%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
17.1%
2 Connetix Tiles
5.3%
3 Magna-Tiles
4.6%
4 Step2
4.3%
5 Springfree Trampoline
3.5%
6 Vuly
3.2%

The shoppers Magna-Tiles wins

The same answers, sliced by the shopper the question implies — where Magna-Tiles ranks best.

The Backyard Montessori Parent
#3
The New Shopper
#3
The Backyard Grandparent
#9

Where Magna-Tiles wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#19

1.3%

Research

#10

2.3%

Comparison

#5

6.0%

Validation

#2

4.8%

Purchase

#3

6.4%

Where the engines differ

ChatGPT
2.9%
Google AI Mode
5.4%

What AI says about Magna-Tiles

Observed from the answers themselves — not a score.

Sentiment

96% positive · no negative mentions

Price framing

framed premium

29% mid, 71% premium

“(Toy Awards) 🎨 Creative & educational toys - MAGNA-TILES microMAGS 26-Piece Travel Set — strong STEM/building option.”

ChatGPT

“Here is how to play the Black Friday and late-year toy game in Australia for your exact wishlist: Magnetic Tiles** (Connetix, Magna-Tiles): Look out for online indie toy boutiques and major department store drops.”

Google AI Mode

“Magnetic Tiles (The Undisputed Reddit Champion) The Pick: Connetix Tiles or Magna-Tiles** .”

Google AI Mode

“For an Australian family with toddlers, I’d narrow the field to Connetix, Magna-Tiles, Cleverclixx and a reputable budget option such as Kmart Anko.”

ChatGPT

Products AI names

The specific Magna-Tiles items the engines put in front of AU shoppers.

  • Clear Colours 100 Piece Set 0.8%
  • microMAGS 26 Piece Travel Set 0.3%
  • microMAGS Advent Calendar 0.3%
  • Builder 32-Piece Set 0.2%
  • 92-piece Rainbow Ball Run / Creative Packs 0.2%
  • Safari Set / Clear Colors Sets 0.2%
  • Starter Sets 0.2%
  • Classic 100 Piece Set 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Magna-Tiles.

Connetix Tiles

LEGO

Tonies

Micro

Bitzee

Bluey

Yoto

Step2

How to read this

Bar is how often that brand is recommended in the same answer as Magna-Tiles, relative to the rest.

Magna-Tiles on other shelves

🇺🇸 US Toys · #2 🇬🇧 UK Toys · #4 🇨🇦 CA Toys · #2 All markets →

Slingso Managed Outcomes

How would Magna-Tiles grow its revenue from the AI Shopping Channel?

Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Magna-Tiles.