AI Shelf Index · 2026 holiday shopping season
Magna-Tiles AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#2
Toys · US
Shelf-share
15.3%
of US answers
Sentiment
97%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
The shoppers Magna-Tiles wins
The same answers, sliced by the shopper the question implies — where Magna-Tiles ranks best.
Where Magna-Tiles wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#1
20.8%
Research
#1
13.3%
Comparison
#2
14.0%
Validation
#1
14.3%
Purchase
#3
9.7%
Where the engines differ
What AI says about Magna-Tiles
Observed from the answers themselves — not a score.
Sentiment
97% positive · 1% negative
Price framing
framed mid
7% budget, 54% mid, 39% premium
“Current examples are around $25–$40 for budget sets, while premium MAGNA-TILES/CONNETIX sets cost more.”
ChatGPT
“Top Toy Recommendations Magna-Tiles (Dino World or Builder Sets): Magnetic tiles are unmatched for longevity at this age.”
Google AI Mode
“Top-tier, high-resale, high-playtime recommendations that fit your exact wishlist include: Magnetic Tiles: Magna-Tiles or PicassoTiles** are the gold standard.”
Google AI Mode
“Good Housekeeping Ages 6–8 (The Building & Creation Years) Magna-Tiles (Clear Colors or MicroMag Travel Sets) : If they already have magnetic tiles, more tiles is still the #1 requested gift because it lets them build...”
Google AI Mode
Products AI names
The specific Magna-Tiles items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Magna-Tiles.
How to read this
Bar is how often that brand is recommended in the same answer as Magna-Tiles, relative to the rest.
Magna-Tiles on other shelves
Slingso Managed Outcomes
How would Magna-Tiles grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Magna-Tiles.