AI Shelf Index · 2026 holiday shopping season
Crayola AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#11
Toys · US
Shelf-share
1.1%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
Crayola
1.1%
The shoppers Crayola wins
The same answers, sliced by the shopper the question implies — where Crayola ranks best.
Where Crayola wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#10
1.9%
Research
#9
2.2%
Comparison
#15
1.0%
Validation
—
not surfaced
Purchase
#13
1.4%
Where the engines differ
What AI says about Crayola
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
53% budget, 47% mid
“🥉 Crayola Story Creator — about $32–35 Crayola Story Creator $31.97 This is my sleeper pick.”
ChatGPT
“Example: Crayola Inspiration Art Case.”
ChatGPT
“Crayola 115pc Imagination Art Set $27.49 I'd spend: about $20–$40.”
ChatGPT
“Current testing from Good Housekeeping involved real 3–5-year-olds, while the Toy Association's 2026 preschool finalists also include MAGNA-TILES, Melissa & Doug, Crayola, and Bluey-related toys.”
ChatGPT
Products AI names
The specific Crayola items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Crayola.
How to read this
Bar is how often that brand is recommended in the same answer as Crayola, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Crayola.