AI Shelf Index · 2026 holiday shopping season
Pokémon AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#13
Toys · AU
Shelf-share
1.2%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
Pokémon
1.2%
The shoppers Pokémon wins
The same answers, sliced by the shopper the question implies — where Pokémon ranks best.
Where Pokémon wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#65
0.2%
Research
#54
0.3%
Comparison
#35
0.3%
Validation
#8
2.7%
Purchase
#16
1.2%
Where the engines differ
What AI says about Pokémon
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
57% budget, 43% mid
“Top popular toy categories in Australia 🃏 Trading cards & collectibles** + Pokémon Trading Card Game cards remain a huge favourite, especially with kids and collectors.”
ChatGPT
“Pokémon was reported as a leading toy property in Australia, driven by trading card demand.”
ChatGPT
“(Toy Awards) - Pokémon Pokémon TCG sets / creative kits — popular for collecting, strategy and trading.”
ChatGPT
“The Australian toy market is up strongly this year, with Pokémon, trading cards, building sets, licensed toys and collectibles among the major growth areas.”
ChatGPT
Products AI names
The specific Pokémon items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Pokémon.
How to read this
Bar is how often that brand is recommended in the same answer as Pokémon, relative to the rest.
Pokémon on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Pokémon.