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AI Shelf Index · 2026 holiday shopping season

Baffin AI shopping shelf share

🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026

Standing

#24

Fitness & Outdoor · CA

#23 #24

Shelf-share

1.1%

of CA answers

0.9% 1.1%

Sentiment

80%

positive

No week-to-week change larger than the variation between readings.

Who's on the fitness & outdoor shelf

1 Lululemon
11.9%
2 HOKA
5.9%
3 NordicTrack
4.8%
4 Asics
4.3%
5 UREVO
3.5%
6 Brooks
3.4%
⋯
24 Baffin
1.1%

The shoppers Baffin wins

The same answers, sliced by the shopper the question implies — where Baffin ranks best.

The Winter Walker
#10

Where Baffin wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#16

1.7%

Research

—

not surfaced

Comparison

#34

0.6%

Validation

#19

1.6%

Purchase

—

not surfaced

Where the engines differ

ChatGPT
0.5%
Google AI Mode
1.1%

What AI says about Baffin

Observed from the answers themselves — not a score.

Sentiment

80% positive · no negative mentions

Price framing

framed mid

100% mid

“Known for extreme Canadian warmth with multi-layer inner boot systems, Baffin options provide stable, supportive footbeds that insulate well against frozen pavement.”

Google AI Mode

“(GearLab) So I'd choose Baffin Impact if you're frequently outside at -25°C to -40°C, particularly if you're standing around.”

ChatGPT

“Baffin Impact — phenomenal cold-weather boot, but overkill for daily walking.”

ChatGPT

“Why it works: Part of Baffin's lightweight active series, these use a Hex-designed LiteGrip blend and Polar Rubber in the forefoot and heel for slip-resistance on frozen terrain.”

Google AI Mode

Products AI names

The specific Baffin items the engines put in front of CA shoppers.

  • Escalate X 0.2%
  • Escalate series 0.1%
  • Hike Women's Boots 0.1%
  • Icefield Women's Boots 0.1%
  • insulated boots 0.1%
  • winter boots 0.1%
  • Chloe / Cloud 0.0%
  • Impact 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Baffin.

Icebug

Sorel

Merrell

Kahtoola

Orthofeet

Kamik

Salomon

Keen

How to read this

Bar is how often that brand is recommended in the same answer as Baffin, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Baffin.