AI Shelf Index · 2026 holiday shopping season
Salomon AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#27
Fitness & Outdoor · CA
Shelf-share
1.0%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
Salomon
1.0%
The shoppers Salomon wins
The same answers, sliced by the shopper the question implies — where Salomon ranks best.
Where Salomon wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#5
4.4%
Research
#53
0.1%
Comparison
#48
0.2%
Validation
#71
0.1%
Purchase
#26
1.0%
Where the engines differ
What AI says about Salomon
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
33% mid, 67% premium
“Salomon Spikecross 6 GTX — best for serious ice + snow This is the more aggressive option: 12 tungsten spikes**, waterproof GORE-TEX and a 10-mm heel-to-toe drop.”
ChatGPT
“Salomon specifically rates it for icy and snowy terrain.”
ChatGPT
“(Salomon) **3.”
ChatGPT
“Salomon Winter Cross Spike — plushest Salomon option It has an ultra-plush** cushioning rating, a 4-mm drop and carbide spikes, making it interesting if you want more underfoot comfort while still having genuine ice t...”
ChatGPT
Products AI names
The specific Salomon items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Salomon.
How to read this
Bar is how often that brand is recommended in the same answer as Salomon, relative to the rest.
Salomon on other shelves
Slingso Managed Outcomes
How would Salomon grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Salomon.