AI Shelf Index · 2026 holiday shopping season
Keen AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#35
Fitness & Outdoor · CA
Shelf-share
0.6%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
Keen
0.6%
The shoppers Keen wins
The same answers, sliced by the shopper the question implies — where Keen ranks best.
Where Keen wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#31
1.0%
Research
#31
0.5%
Comparison
#18
1.5%
Validation
#34
0.8%
Purchase
—
not surfaced
Where the engines differ
What AI says about Keen
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
67% mid, 33% premium
“Keen Revel IV Polar [Keen Women's Revel IV Mid Polar]() $239.99* Keen is worth trying if you need more room around the toes.”
ChatGPT
“Reddit's Canadian discussions repeatedly mention Keen as a good option for wider feet, while one recent Canadian winter-walking thread specifically mentions Keen hikers with merino socks.”
ChatGPT
“Warmth:** Insulated with 200g of KEEN.Warm insulation, rated down to -32 °C.”
Google AI Mode
“🥈 Best for warmth + active walking: KEEN Revel IV Polar KEEN The Revel IV Polar is a very good compromise.”
ChatGPT
Products AI names
The specific Keen items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Keen.
How to read this
Bar is how often that brand is recommended in the same answer as Keen, relative to the rest.
Keen on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Keen.