AI Shelf Index · 2026 holiday shopping season
Aveeno AI shopping shelf share
🧴 Skincare · 🇨🇦 CA · updated 12 Oct 2026
Standing
#43
Skincare · CA
Shelf-share
0.3%
of CA answers
Sentiment
94%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
Marcelle
10.3%
COSRX
9.0%
CeraVe
8.6%
La Roche-Posay
5.8%
Beauty of Joseon
5.4%
The Ordinary
5.1%
Aveeno
0.3%
The shoppers Aveeno wins
The same answers, sliced by the shopper the question implies — where Aveeno ranks best.
Where Aveeno wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#31
0.4%
Comparison
#20
1.1%
Validation
#24
1.0%
Purchase
—
not surfaced
Where the engines differ
What AI says about Aveeno
Observed from the answers themselves — not a score.
Sentiment
94% positive · no negative mentions
Price framing
framed budget
88% budget, 13% mid
“For eczema-like dryness/itchiness, CeraVe, Aveeno or Eucerin are particularly worth considering.”
ChatGPT
“* Aveeno (Calm + Restore Line): Known for utilizing prebiotic oats and feverfew, Aveeno's specialized sensitive skin range is designed to instantly calm redness, soothe irritation, and replenish dry skin.”
Google AI Mode
“Aveeno — best affordable soothing option Aveeno's oat-based products are particularly attractive for dry, irritated skin.”
ChatGPT
“Best budget option: Aveeno Choose it if: you want something gentle from a pharmacy or grocery store.”
ChatGPT
Products AI names
The specific Aveeno items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Aveeno.
How to read this
Bar is how often that brand is recommended in the same answer as Aveeno, relative to the rest.
Aveeno on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Aveeno.