AI Shelf Index · 2026 holiday shopping season
ARM & HAMMER AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#26
Pet Supplies · US
Shelf-share
0.5%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
ARM & HAMMER
0.5%
The shoppers ARM & HAMMER wins
The same answers, sliced by the shopper the question implies — where ARM & HAMMER ranks best.
Where ARM & HAMMER wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#21
0.7%
Research
—
not surfaced
Comparison
#31
0.5%
Validation
—
not surfaced
Purchase
#42
0.5%
Where the engines differ
What AI says about ARM & HAMMER
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
“Top Litters for Small Spaces: _Arm & Hammer Clump & Seal Multi-Cat:_ Uses moisture-activated micro-granules to form a tight, odor-locking seal around waste rather than just absorbing it.”
Google AI Mode
Products AI names
The specific ARM & HAMMER items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as ARM & HAMMER.
How to read this
Bar is how often that brand is recommended in the same answer as ARM & HAMMER, relative to the rest.
ARM & HAMMER on other shelves
Slingso Managed Outcomes
How would ARM & HAMMER grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with ARM & HAMMER.