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AI Shelf Index · 2026 holiday shopping season

ARM & HAMMER AI shopping shelf share

🐾 Pet Supplies · 🇨🇦 CA · updated 12 Oct 2026

Standing

#20

▲68 places

Pet Supplies · CA

#25 #20

Shelf-share

0.9%

▲0.8

of CA answers

0.7% 0.9%

Sentiment

100%

positive

Who's on the pet supplies shelf

Purina

9.1%

Open Farm

6.1%

Nutrience

5.3%

Royal Canin

5.2%

Litter-Robot

4.1%

Hill's

3.5%

⋯

ARM & HAMMER

0.9%

The shoppers ARM & HAMMER wins

The same answers, sliced by the shopper the question implies — where ARM & HAMMER ranks best.

The Apartment Cat Parent

#12

Where ARM & HAMMER wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#23

1.0%

Research

#47

0.2%

Comparison

#50

0.2%

Validation

#39

0.5%

Purchase

#34

0.7%

Where the engines differ

ChatGPT

0.6%

Google AI Mode

0.5%

What AI says about ARM & HAMMER

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed mid

33% budget, 67% mid

“Arm & Hammer Cloud Control Platinum — good if tracking/dust is a bigger issue; currently around C$21.24.”
ChatGPT

“Arm & Hammer Clump & Seal Worth considering for stronger odour control A practical alternative if waste-bin smell is your biggest concern.”
ChatGPT

“Arm & Hammer Clump & Seal Platinum (or Slide) : Widely available at major Canadian retailers (like Pet Valu or Amazon CA ), this clay-based micro-granule formula locks away odours for up to 14 days exceptionally well.”
Google AI Mode

“Arm & Hammer Clump & Seal - One of the strongest mainstream odour-control options.”
ChatGPT

Products AI names

The specific ARM & HAMMER items the engines put in front of CA shoppers.

Clump & Seal Cat Litter 0.2%
Clump & Seal Platinum (or Slide) 0.1%
HardBall Lightweight Clumping Litter 0.1%
clumping litter 0.1%
Cloud Control Platinum 0.0%
Multi-Cat Clumping Cat Litter Unscented 0.0%
Slide 0.0%
Super Scoop Unscented 0.0%

Shelved alongside

Brands the engines recommend in the same answers as ARM & HAMMER.

How to read this

Bar is how often that brand is recommended in the same answer as ARM & HAMMER, relative to the rest.

ARM & HAMMER on other shelves

🇺🇸 US Pet Supplies · #26 All markets →

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with ARM & HAMMER.