AI Shelf Index · 2026 holiday shopping season
Dr. Elsey's AI shopping shelf share
🐾 Pet Supplies · 🇺🇸 US · updated 12 Oct 2026
Standing
#15
Pet Supplies · US
Shelf-share
0.9%
of US answers
Sentiment
91%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
18.4%
Hill's
7.5%
The Farmer's Dog
7.2%
Litter-Robot
5.3%
KONG
4.8%
Ollie
4.0%
Dr. Elsey's
0.9%
The shoppers Dr. Elsey's wins
The same answers, sliced by the shopper the question implies — where Dr. Elsey's ranks best.
Where Dr. Elsey's wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#8
2.9%
Research
#36
0.0%
Comparison
—
not surfaced
Validation
#52
0.1%
Purchase
#27
0.8%
Where the engines differ
What AI says about Dr. Elsey's
Observed from the answers themselves — not a score.
Sentiment
91% positive · no negative mentions
Price framing
framed mid
50% budget, 50% mid
Products AI names
The specific Dr. Elsey's items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Dr. Elsey's.
How to read this
Bar is how often that brand is recommended in the same answer as Dr. Elsey's, relative to the rest.
Dr. Elsey's on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Dr. Elsey's.