AI Shelf Index · 2026 holiday shopping season
Ancient + Brave AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#16
Supplements · UK
Shelf-share
0.7%
of UK answers
Sentiment
75%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
Ancient + Brave
0.7%
The shoppers Ancient + Brave wins
The same answers, sliced by the shopper the question implies — where Ancient + Brave ranks best.
Where Ancient + Brave wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#8
1.5%
Research
—
not surfaced
Comparison
#37
0.3%
Validation
#23
0.5%
Purchase
#12
1.3%
Where the engines differ
What AI says about Ancient + Brave
Observed from the answers themselves — not a score.
Sentiment
75% positive · no negative mentions
Price framing
framed premium
100% premium
“* Ancient + Brave : Frequently runs respectable 20%–30% off site-wide November/Black Friday events for unflavoured, clean-label bovine/marine collagens.”
Google AI Mode
“[Ancient + Brave True Creatine+ 180g]() £22.40 or, if you prefer something combining products: [Hunter & Gather Creatine & Magnesium]() £25.00 For creatine, 3–5 g daily is the usual straightforward approach.”
ChatGPT
“One product to price-check: Ancient + Brave.”
ChatGPT
“Examples available in the UK include products such as [Ancient + Brave True Creatine+ 180g]().”
ChatGPT
Products AI names
The specific Ancient + Brave items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Ancient + Brave.
How to read this
Bar is how often that brand is recommended in the same answer as Ancient + Brave, relative to the rest.
Ancient + Brave on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Ancient + Brave.