AI Shelf Index · 2026 holiday shopping season
Thorne AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#32
Supplements · UK
Shelf-share
0.3%
of UK answers
Sentiment
80%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
Thorne
0.3%
The shoppers Thorne wins
The same answers, sliced by the shopper the question implies — where Thorne ranks best.
Where Thorne wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#35
0.3%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#11
1.3%
Purchase
—
not surfaced
Where the engines differ
What AI says about Thorne
Observed from the answers themselves — not a score.
Sentiment
80% positive · no negative mentions
Price framing
framed premium
100% premium
“Thorne Creatine — a premium option, though usually pricier.”
ChatGPT
“Thorne Basic Nutrients 2/Day — best premium option - Frequently recommended on Reddit supplement forums.”
ChatGPT
“Pure Encapsulations or Thorne: Mentioned by supplement enthusiasts who want bioavailable, active nutrient forms, though these usually have to be sourced online via specialty health sites in the UK.”
Google AI Mode
“Pure Encapsulations / Thorne:** Highly praised for purity and chelated minerals (better absorption, less stomach upset), though you usually have to order them online via specialized UK importers rather than picking th...”
Google AI Mode
Products AI names
The specific Thorne items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Thorne.
How to read this
Bar is how often that brand is recommended in the same answer as Thorne, relative to the rest.
Thorne on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Thorne.