AI Shelf Index · 2026 holiday shopping season
Crumps' Naturals AI shopping shelf share
🐾 Pet Supplies · 🇨🇦 CA · updated 12 Oct 2026
Standing
#17
Pet Supplies · CA
Shelf-share
1.2%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
9.1%
Open Farm
6.1%
Nutrience
5.3%
Royal Canin
5.2%
Litter-Robot
4.1%
Hill's
3.5%
Crumps' Naturals
1.2%
The shoppers Crumps' Naturals wins
The same answers, sliced by the shopper the question implies — where Crumps' Naturals ranks best.
Where Crumps' Naturals wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#14
2.4%
Validation
#15
2.1%
Purchase
#56
0.3%
Where the engines differ
What AI says about Crumps' Naturals
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
86% budget, 14% mid
“JR Pets / Crumps' Naturals** : If buying commercial, Crumps' Naturals is a fantastic Canadian brand that makes single-ingredient beef or sweet potato training treats that you can easily break into tiny pieces.”
Google AI Mode
“Canadian option worth checking: [Crumps' Naturals Crumps Mini Trainers Semi Moist]() — around $9.99.”
ChatGPT
“Crumps' Naturals Mini Trainers (Beef Liver) Price: ~$7.00 – $9.00 CAD per bag (Found in most independent Canadian pet stores and major chains) * Pros: Canadian-made, single-ingredient freeze-dried beef liver.”
Google AI Mode
“🥈 Crumps' Mini Trainers — worth trying in Canada [Crumps' Naturals Crumps Mini Trainers Semi Moist]() $8.99 These are a nice alternative if you want a small, semi-moist Canadian option.”
ChatGPT
Products AI names
The specific Crumps' Naturals items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Crumps' Naturals.
How to read this
Bar is how often that brand is recommended in the same answer as Crumps' Naturals, relative to the rest.
Slingso Managed Outcomes
How would Crumps' Naturals grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Crumps' Naturals.