AI Shelf Index · 2026 holiday shopping season
WotNot AI shopping shelf share
🧴 Skincare · 🇦🇺 AU · updated 12 Oct 2026
Standing
#34
Skincare · AU
Shelf-share
0.5%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
14.5%
Cancer Council
13.5%
Beauty of Joseon
6.3%
Hamilton
5.7%
Ultra Violette
4.7%
CeraVe
4.0%
The shoppers WotNot wins
The same answers, sliced by the shopper the question implies — where WotNot ranks best.
Where WotNot wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#11
1.3%
Comparison
—
not surfaced
Validation
#12
1.8%
Purchase
—
not surfaced
Where the engines differ
What AI says about WotNot
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
“Quick results from the web: Sunscreen Recommendations : r/ australia - Reddit Highly recommend Wotnot.”
Google AI Mode
“If her eczema is particularly reactive, a zinc-based mineral sunscreen may be worth trying; the Eczema Association highlights Wotnot Zinc SPF50 for sensitive/eczema-prone skin.”
ChatGPT
Products AI names
The specific WotNot items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as WotNot.
How to read this
Bar is how often that brand is recommended in the same answer as WotNot, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with WotNot.