AI Shelf Index · 2026 holiday shopping season
Warrior AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#41
Supplements · UK
Shelf-share
0.2%
of UK answers
Sentiment
89%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
Warrior
0.2%
The shoppers Warrior wins
The same answers, sliced by the shopper the question implies — where Warrior ranks best.
Where Warrior wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#36
0.3%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#9
1.5%
Purchase
#48
0.1%
Where the engines differ
What AI says about Warrior
Observed from the answers themselves — not a score.
Sentiment
89% positive · no negative mentions
Price framing
framed budget
67% budget, 33% mid
“Good Food +1 Warrior Creatine Monohydrate:** Highly rated on expert roundups for rock-bottom baseline pricing without needing massive code gymnastics, usually averaging around 20p–25p a serving.”
Google AI Mode
“Warrior Sports Nutrition +1 Optimum Nutrition (ON) Micronised Creatine:** A bit more premium (~35p/serving), but micronised powder dissolves completely clear in water with zero gritty texture.”
Google AI Mode
“A current UK example: [Warrior Creatine Monohydrate UK]() £19.99 You don't need a fancy formulation or a loading phase for ordinary use.”
ChatGPT
“When playing the UK online brand game (Myprotein, Bulk, The Protein Works, Warrior, etc.), unflavoured micronised monohydrate routinely costs around 15p to 30p per daily 5 g serving.”
Google AI Mode
Products AI names
The specific Warrior items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Warrior.
Urban Fuel
Pure Whey Protein
How to read this
Bar is how often that brand is recommended in the same answer as Warrior, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Warrior.