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AI Shelf Index · 2026 holiday shopping season

Applied Nutrition AI shopping shelf share

💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026

Standing

#9

Supplements · UK

#9 #9

Shelf-share

1.6%

of UK answers

1.5% 1.6%

Sentiment

55%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

1 Myprotein
17.3%
2 Bulk
11.5%
3 Vitabiotics
6.6%
4 The Protein Works
2.8%
5 Huel
2.3%
6 Optimum Nutrition
2.0%
⋯
9 Applied Nutrition
1.6%

The shoppers Applied Nutrition wins

The same answers, sliced by the shopper the question implies — where Applied Nutrition ranks best.

The Gym Starter
#4
The New Shopper
#9
The Wellness Optimizer
#12
The Healthy Ager
#31

Where Applied Nutrition wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#6

1.8%

Research

#18

0.2%

Comparison

#5

4.4%

Validation

#25

0.4%

Purchase

#6

3.0%

Where the engines differ

ChatGPT
3.3%
Google AI Mode
0.6%

What AI says about Applied Nutrition

Observed from the answers themselves — not a score.

Sentiment

55% positive · no negative mentions

Price framing

framed mid

46% budget, 54% mid

“If you mean the best mainstream protein powders available in the UK right now, the main choices are MyProtein, Bulk, Optimum Nutrition, Applied Nutrition and a few premium/vegan options.”

ChatGPT

“Applied Nutrition ISO-XP 850g — £39.99 currently shown in shopping results.”

ChatGPT

“$0.53 per serving) alongside deals on Optimum Nutrition and Applied Nutrition.”

Google AI Mode

“Current comparisons put Myprotein around £1.06–£1.27 per 25 g protein, while Applied Nutrition is around £1.26–£1.43 and ON can be around £1.86 in smaller packs.”

ChatGPT

Products AI names

The specific Applied Nutrition items the engines put in front of UK shoppers.

  • Creatine Monohydrate 0.7%
  • Critical Whey 0.3%
  • Plant Protein 0.1%
  • Clear Protein Isolate, 150g 0.1%
  • Collagen Peptides 300 g 0.1%
  • Collagen Peptides 300g 0.1%
  • ISO-XP 0.1%
  • Marine Collagen 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Applied Nutrition.

Bulk

Myprotein

Optimum Nutrition

The Protein Works

Huel

Vital Proteins

Cellucor

Warrior

How to read this

Bar is how often that brand is recommended in the same answer as Applied Nutrition, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Applied Nutrition.