AI Shelf Index · 2026 holiday shopping season
TROUBLE & TRIX AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#19
Pet Supplies · AU
Shelf-share
0.9%
of AU answers
Sentiment
56%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
TROUBLE & TRIX
0.9%
The shoppers TROUBLE & TRIX wins
The same answers, sliced by the shopper the question implies — where TROUBLE & TRIX ranks best.
Where TROUBLE & TRIX wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#26
0.6%
Research
—
not surfaced
Comparison
#12
2.8%
Validation
#81
0.1%
Purchase
—
not surfaced
Where the engines differ
What AI says about TROUBLE & TRIX
Observed from the answers themselves — not a score.
Sentiment
56% positive · no negative mentions
Price framing
framed premium
100% premium
“Trouble & Trix Ultra Scoop gets particularly good feedback.”
ChatGPT
“Trouble & Trix Crystal Cat Litter Silica crystals · Non-clumping Worth considering if your main complaint is urine smell.”
ChatGPT
“Trouble & Trix Crystal Cat Litter · <Link url={turn350672product14.product_page.uri} title="View product"/> 3.”
ChatGPT
“Australian products worth comparing Trouble & Trix Crystal Cat Litter Crystal option A useful option if your top priority is trapping urine odour and reducing daily litter handling.”
ChatGPT
Products AI names
The specific TROUBLE & TRIX items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as TROUBLE & TRIX.
How to read this
Bar is how often that brand is recommended in the same answer as TROUBLE & TRIX, relative to the rest.
Slingso Managed Outcomes
How would TROUBLE & TRIX grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with TROUBLE & TRIX.