AI Shelf Index · 2026 holiday shopping season
Catit AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#120
Pet Supplies · AU
Shelf-share
0.0%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
Catit
0.0%
The shoppers Catit wins
The same answers, sliced by the shopper the question implies — where Catit ranks best.
Where Catit wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#53
0.2%
Research
#49
0.1%
Comparison
—
not surfaced
Validation
#42
0.3%
Purchase
#74
0.1%
Where the engines differ
What AI says about Catit
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
67% mid, 33% premium
“Odour-Controlling Litter (Tofu, Crystal, or Automatic) Tofu Litter (The Reddit Darling): Paws White or Catit Go Natural** tofu litters are heavily praised on Aussie subreddits.”
Google AI Mode
“Tofu Litter (Best for Renters): Brands like Paws White or Catit Go Natural** tofu litter are fantastic.”
Google AI Mode
“[Catit 2.0 Senses Circuit]() $28.99 A food puzzle is especially useful because it turns part of her normal feeding into hunting/foraging.”
ChatGPT
“[Catit Senses 2.0 Food Digger]() $27.95 And for the cheap end, wand toys, cardboard boxes, paper bags, tunnels and rotating toys every few days can outperform a pile of expensive toys.”
ChatGPT
Products AI names
The specific Catit items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Catit.
How to read this
Bar is how often that brand is recommended in the same answer as Catit, relative to the rest.
Catit on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Catit.