AI Shelf Index · 2026 holiday shopping season
Instant Pot AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#10
Kitchen · UK
Shelf-share
2.7%
of UK answers
Sentiment
72%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
Instant Pot
2.7%
The shoppers Instant Pot wins
The same answers, sliced by the shopper the question implies — where Instant Pot ranks best.
Where Instant Pot wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#20
0.9%
Research
#6
3.0%
Comparison
#10
2.3%
Validation
#13
1.9%
Purchase
#10
2.8%
Where the engines differ
What AI says about Instant Pot
Observed from the answers themselves — not a score.
Sentiment
72% positive · no negative mentions
Price framing
framed budget
61% budget, 39% mid
“(Instant Pot UK) Which?”
ChatGPT
“(Instant Pot UK) One caveat: I wouldn't interpret “PFAS-free” as meaning the appliance has no coating whatsoever—it specifically uses a ceramic coating.”
ChatGPT
“🥉 Best if avoiding PFAS is a priority: Instant Vortex VersaZone [Instant Pot Vortex Versazone 12L PFAS-Free Air Fryer]() £199.00 This one's interesting for your particular brief.”
ChatGPT
“Major Brands: Look for discounts on dual-basket models and multi-function cookers from manufacturers like Ninja, Instant Pot, and Tower Vortx.”
Google AI Mode
Products AI names
The specific Instant Pot items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Instant Pot.
How to read this
Bar is how often that brand is recommended in the same answer as Instant Pot, relative to the rest.
Instant Pot on other shelves
Slingso Managed Outcomes
How would Instant Pot grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Instant Pot.