AI Shelf Index · 2026 holiday shopping season
Thorne AI shopping shelf share
💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026
Standing
#23
Supplements · CA
Shelf-share
0.6%
of CA answers
Sentiment
92%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Canadian Protein
9.1%
Jamieson
7.5%
Allmax Nutrition
4.2%
Webber Naturals
3.6%
Organika
3.5%
CanPrev
3.1%
Thorne
0.6%
The shoppers Thorne wins
The same answers, sliced by the shopper the question implies — where Thorne ranks best.
Where Thorne wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#21
1.0%
Research
#33
0.3%
Comparison
#31
0.6%
Validation
#10
2.0%
Purchase
—
not surfaced
Where the engines differ
What AI says about Thorne
Observed from the answers themselves — not a score.
Sentiment
92% positive · no negative mentions
Price framing
framed premium
100% premium
“Optimum Nutrition, Transparent Labs, Thorne, etc.”
ChatGPT
“Thorne Basic Prenatal Why it fits: Highly praised across online communities for containing optimal, clean ingredients—including key additions like choline** for fetal brain development—without unnecessary additives or...”
Google AI Mode
“Thorne Vitamin D \+ K2 — frequently praised online for formulation quality, though it is usually more expensive and may be harder to find in a regular pharmacy.”
ChatGPT
“Thorne Basic Prenatal (Available widely in Canada) The Vibe:** Widely considered a gold standard by dietitians and OB/GYNs for purity and optimal nutrient forms.”
Google AI Mode
Products AI names
The specific Thorne items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Thorne.
How to read this
Bar is how often that brand is recommended in the same answer as Thorne, relative to the rest.
Thorne on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Thorne.