AI Shelf Index · 2026 holiday shopping season
Thorne AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#39
Supplements · AU
Shelf-share
0.3%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
Thorne
0.3%
The shoppers Thorne wins
The same answers, sliced by the shopper the question implies — where Thorne ranks best.
Where Thorne wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#22
0.9%
Purchase
—
not surfaced
Where the engines differ
What AI says about Thorne
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
20% mid, 80% premium
“Doctor's Best / Thorne:** Heavily praised on iHerb by Aussie Redditors for pure magnesium glycinate value if you get tired of local pharmacy fillers.”
Google AI Mode
“Brands like _Life Extension (Two-Per-Day)_ or _Thorne_ are frequently praised for using superior active ingredient forms rather than cheap fillers.”
Google AI Mode
“Reddit discussions often mention brands like Thorne, Life Extension, Blackmores, Swisse, Centrum, BioCeuticals, and Nature’s Way.”
ChatGPT
Products AI names
The specific Thorne items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Thorne.
How to read this
Bar is how often that brand is recommended in the same answer as Thorne, relative to the rest.
Thorne on other shelves
Slingso Managed Outcomes
How would Thorne grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Thorne.