AI Shelf Index · 2026 holiday shopping season
Estée Lauder AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#34
Skincare · US
Shelf-share
0.3%
of US answers
Sentiment
95%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
Estée Lauder
0.3%
The shoppers Estée Lauder wins
The same answers, sliced by the shopper the question implies — where Estée Lauder ranks best.
Where Estée Lauder wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#27
0.7%
Research
#28
0.3%
Comparison
#40
0.2%
Validation
#45
0.1%
Purchase
#39
0.5%
Where the engines differ
What AI says about Estée Lauder
Observed from the answers themselves — not a score.
Sentiment
95% positive · no negative mentions
Price framing
framed premium
6% mid, 94% premium
“Luxury: Estée Lauder Advanced Night Repair Gift Set — $139.”
ChatGPT
“For someone who enjoys a more luxurious gift, TATCHA or Estée Lauder make the present feel substantially more special.”
ChatGPT
“Current giftable choices include Clinique, Estée Lauder and Kiehl's.”
ChatGPT
“For example, Estée Lauder has a current DayWear holiday set with cleanser, moisturizer/SPF and serum, while its Advanced Night Repair set is a more substantial splurge.”
ChatGPT
Products AI names
The specific Estée Lauder items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Estée Lauder.
How to read this
Bar is how often that brand is recommended in the same answer as Estée Lauder, relative to the rest.
Estée Lauder on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Estée Lauder.