AI Shelf Index · 2026 holiday shopping season
Sulwhasoo AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#21
Skincare · UK
Shelf-share
0.6%
of UK answers
Sentiment
0%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
The shoppers Sulwhasoo wins
The same answers, sliced by the shopper the question implies — where Sulwhasoo ranks best.
Where Sulwhasoo wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#19
0.7%
Validation
#18
0.7%
Purchase
—
not surfaced
Where the engines differ
What AI says about Sulwhasoo
Observed from the answers themselves — not a score.
Sentiment
0% positive · no negative mentions
Price framing
framed premium
100% premium
Shelved alongside
Brands the engines recommend in the same answers as Sulwhasoo.
How to read this
Bar is how often that brand is recommended in the same answer as Sulwhasoo, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Sulwhasoo.