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AI Shelf Index · 2026 holiday shopping season

Beauty of Joseon AI shopping shelf share

🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026

Standing

#6

Skincare · UK

#4 #6

Shelf-share

3.4%

of UK answers

4.9% 3.4%

Sentiment

96%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 La Roche-Posay
12.9%
2 CeraVe
10.2%
3 COSRX
4.3%
4 Avène
4.1%
5 The Ordinary
3.5%
6 Beauty of Joseon
3.4%

The shoppers Beauty of Joseon wins

The same answers, sliced by the shopper the question implies — where Beauty of Joseon ranks best.

The Routine Builder
#2
The New Shopper
#34

Where Beauty of Joseon wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#4

6.6%

Research

#28

0.1%

Comparison

#9

1.6%

Validation

#7

2.5%

Purchase

#3

8.5%

Where the engines differ

ChatGPT
3.9%
Google AI Mode
3.8%

What AI says about Beauty of Joseon

Observed from the answers themselves — not a score.

Sentiment

96% positive · no negative mentions

Price framing

framed budget

67% budget, 33% mid

“Beauty of Joseon The Vibe:** Hanbang (traditional Korean herbal medicine) meets modern, luxurious textures.”

Google AI Mode

“Current UK guides consistently highlight COSRX, Beauty of Joseon, SKIN1004, Purito, ANUA and Medicube.”

ChatGPT

“[Beauty of Joseon Glow Serum Propolis Niacinamide]() £11.15 - COSRX — great if you want targeted products rather than buying a huge routine.”

ChatGPT

“For example, Medicube already has 2026 promotional pricing appearing, while Boots has also launched a £89.90 K-beauty advent calendar containing 26 products from brands including Medicube, COSRX and Beauty of Joseon.”

ChatGPT

Products AI names

The specific Beauty of Joseon items the engines put in front of UK shoppers.

  • Glow Serum 1.3%
  • Calming Serum 2pc Set 0.3%
  • Ground Rice and Honey Glow Mask 0.3%
  • Hanbang Serum Discovery Kit 0.3%
  • Care Advent Calendar 0.2%
  • Ginseng Revive Serum 0.1%
  • Glow Serums & Sunscreens 0.1%
  • Relief Sun SPF 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Beauty of Joseon.

COSRX

Anua

SKIN1004

Medicube

LANEIGE

Purito

Isntree

The Ordinary

How to read this

Bar is how often that brand is recommended in the same answer as Beauty of Joseon, relative to the rest.

Beauty of Joseon on other shelves

🇺🇸 US Skincare · #8 🇨🇦 CA Skincare · #5 🇦🇺 AU Skincare · #3 All markets →

Slingso Managed Outcomes

How would Beauty of Joseon grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Beauty of Joseon.