AI Shelf Index · 2026 holiday shopping season

COSRX AI shopping shelf share

🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026

Standing

#3

Skincare · UK

#3 #3

Shelf-share

4.3%

of UK answers

6.5% 4.3%

Sentiment

96%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 La Roche-Posay
12.9%
2 CeraVe
10.2%
3 COSRX
4.3%
4 Avène
4.1%
5 The Ordinary
3.5%
6 Beauty of Joseon
3.4%

The shoppers COSRX wins

The same answers, sliced by the shopper the question implies — where COSRX ranks best.

Where COSRX wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#7

3.4%

Research

#7

1.9%

Comparison

#3

7.6%

Validation

#4

4.1%

Purchase

#4

7.0%

Where the engines differ

ChatGPT
2.9%
Google AI Mode
6.7%

What AI says about COSRX

Observed from the answers themselves — not a score.

Sentiment

96% positive · no negative mentions

Price framing

framed budget

91% budget, 9% mid

“Budget & Black Friday Strategy Phase 1: The Basics First:** Buy affordable, dependable drugstore or basic K-beauty staples now (like COSRX or Isntree) so your skin is happy.”

Google AI Mode

“COSRX The Vibe:** No-nonsense, science-backed, high-efficacy K-beauty.”

Google AI Mode

“Current UK guides consistently highlight COSRX, Beauty of Joseon, SKIN1004, Purito, ANUA and Medicube.”

ChatGPT

“[Beauty of Joseon Glow Serum Propolis Niacinamide]() £11.15 - COSRX — great if you want targeted products rather than buying a huge routine.”

ChatGPT

Products AI names

The specific COSRX items the engines put in front of UK shoppers.

Shelved alongside

Brands the engines recommend in the same answers as COSRX.

How to read this

Bar is how often that brand is recommended in the same answer as COSRX, relative to the rest.

Slingso Managed Outcomes

How would COSRX grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with COSRX.