AI Shelf Index · 2026 holiday shopping season
Stellar AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#60
Kitchen · UK
Shelf-share
0.1%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
The shoppers Stellar wins
The same answers, sliced by the shopper the question implies — where Stellar ranks best.
Where Stellar wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#37
0.2%
Comparison
#42
0.2%
Validation
—
not surfaced
Purchase
#53
0.1%
Where the engines differ
What AI says about Stellar
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
33% mid, 67% premium
“Brands like All-Clad or UK-accessible ProCook or Stellar heavy-gauge multi-ply stainless steel will literally last generations.”
Google AI Mode
“Brands like Le Creuset (enamelled cast iron) or ProCook / Stellar (clad 3-ply stainless steel) offer lifetime durability without any chemical non-stick degradation.”
Google AI Mode
Products AI names
The specific Stellar items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Stellar.
How to read this
Bar is how often that brand is recommended in the same answer as Stellar, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Stellar.