AI Shelf Index · 2026 holiday shopping season
Caraway AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#36
Kitchen · UK
Shelf-share
0.2%
of UK answers
Sentiment
80%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
Caraway
0.2%
The shoppers Caraway wins
The same answers, sliced by the shopper the question implies — where Caraway ranks best.
Where Caraway wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#44
0.0%
Comparison
#18
1.0%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Caraway
Observed from the answers themselves — not a score.
Sentiment
80% positive · no negative mentions
Price framing
framed premium
100% premium
“Caraway Ceramic Cookware Set (12-Piece Set) Key Features: An aluminum core with a smooth, non-toxic ceramic coating free of PFAS, PTFE, lead, and cadmium.”
Google AI Mode
“| Actionable Guidance on Selecting the Right Fit Choose Ceramic (GreenPan or Caraway)** if you primarily cook delicate items like fish, pancakes, or eggs and value an effortless, out-of-the-box nonstick experience.”
Google AI Mode
“Caraway Ceramic Cookware (The Aesthetic & Safe All-Rounder) Material: Mineral-coated ceramic non-stick over an aluminum body.”
Google AI Mode
“Check options:** Available across major home platforms or Caraway UK .”
Google AI Mode
Products AI names
The specific Caraway items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Caraway.
How to read this
Bar is how often that brand is recommended in the same answer as Caraway, relative to the rest.
Caraway on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Caraway.