Live: The 2026 Holiday Shopping AI Shelf Index — which brands AI actually recommends. See the shelf

AI Shelf Index · 2026 holiday shopping season

Lodge AI shopping shelf share

🍳 Kitchen · 🇨🇦 CA · updated 12 Oct 2026

Standing

#13

Kitchen · CA

#26 #13

Shelf-share

1.6%

of CA answers

0.8% 1.6%

Sentiment

94%

positive

No week-to-week change larger than the variation between readings.

Who's on the kitchen shelf

Ninja

16.3%

Breville

9.1%

Cosori

7.6%

De'Longhi

4.9%

Chefman

3.4%

Philips

3.3%

⋯

Lodge

1.6%

The shoppers Lodge wins

The same answers, sliced by the shopper the question implies — where Lodge ranks best.

The Non-Toxic Upgrader

The Empty-Nest Cook

#16

Where Lodge wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#15

2.0%

Research

1.6%

Comparison

#20

0.9%

Validation

#17

1.3%

Purchase

#30

0.6%

Where the engines differ

ChatGPT

1.0%

Google AI Mode

1.6%

What AI says about Lodge

Observed from the answers themselves — not a score.

Sentiment

94% positive · no negative mentions

Price framing

framed budget

53% budget, 47% mid

“Add one cast-iron skillet [Lodge Cast Iron Skillet]() $44.30 A 12-inch cast-iron skillet (~$45 CAD) is almost absurdly durable.”
ChatGPT

“If you’re genuinely in the “buy once” camp, I’d concentrate on Le Creuset and Staub, with Lodge as the value benchmark.”
ChatGPT

“Lodge The rational choice if you don't care about the luxury-object aspect. The interesting thing about premium Dutch ovens is that the cooking performance gap isn't remotely proportional to the price.”
ChatGPT

“Independent 2026 comparisons consistently find Lodge surprisingly close in cooking performance to the French brands.”
ChatGPT

Products AI names

The specific Lodge items the engines put in front of CA shoppers.

Enameled Cast Iron 0.2%
Cast Iron Skillet 0.1%
Enameled Cast Iron Dutch Oven 0.1%
cast iron 0.1%
12-inch skillet 0.1%
Cast Iron 12-inch Skillet 0.1%
Cast Iron Enameled Dutch Oven & Skillet Bundle 0.1%
Enameled Cast Iron Dutch Oven & Raw Skillets 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Lodge.

How to read this

Bar is how often that brand is recommended in the same answer as Lodge, relative to the rest.

Lodge on other shelves

🇺🇸 US Kitchen · #18 🇬🇧 UK Kitchen · #30 🇦🇺 AU Kitchen · #12 All markets →

Slingso Managed Outcomes

How would Lodge grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Lodge.