Live: The 2026 Holiday Shopping AI Shelf Index. See the shelf

AI Shelf Index · 2026 holiday shopping season

SKIN1004 AI shopping shelf share

🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026

Standing

#11

Skincare · US

#9 #11

Shelf-share

1.7%

of US answers

1.7% 1.7%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the skincare shelf

1 CeraVe
10.7%
2 Vanicream
6.9%
3 La Roche-Posay
6.7%
4 COSRX
6.7%
5 Bubble Skincare
5.2%
6 Evereden
3.1%
⋯
11 SKIN1004
1.7%

The shoppers SKIN1004 wins

The same answers, sliced by the shopper the question implies — where SKIN1004 ranks best.

The Routine Builder
#2
The Reinventer
#14

Where SKIN1004 wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#35

0.5%

Research

#3

3.1%

Comparison

#11

2.0%

Validation

#11

1.1%

Purchase

#12

2.0%

Where the engines differ

ChatGPT
1.1%
Google AI Mode
2.4%

What AI says about SKIN1004

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

85% budget, 15% mid

“For a tight-budget, acne-prone beginner, I’d focus on COSRX, SKIN1004, Anua, and Purito—but don’t buy a whole brand.”

ChatGPT

“Then add SKIN1004 or Anua only if you need more calming/barrier support.”

ChatGPT

“SKIN1004's soothing cream is currently around $22 at Ulta, while Anua's 10% azelaic-acid serum is around $22.”

ChatGPT

“SKIN1004 — best calming brand Best if: your acne is mostly inflammation/red bumps.”

ChatGPT

Products AI names

The specific SKIN1004 items the engines put in front of US shoppers.

  • Centella Ampoule 0.8%
  • Hyalu-Cica 0.3%
  • Centella Probio-Cica 0.1%
  • Cleanser 0.1%
  • Madagascar Centella Toning Toner 0.1%
  • Soothing Cream 0.1%
  • Centella Hyalu-Cica Water-Fit Sun Serum 0.0%
  • Madagascar Centella Hyalu-Cira Water-Fit Sun Serum 0.0%

Shelved alongside

Brands the engines recommend in the same answers as SKIN1004.

COSRX

Beauty of Joseon

Anua

Purito

Isntree

ETUDE

Illiyoon

Round Lab

How to read this

Bar is how often that brand is recommended in the same answer as SKIN1004, relative to the rest.

SKIN1004 on other shelves

🇬🇧 UK Skincare · #12 🇨🇦 CA Skincare · #10 🇦🇺 AU Skincare · #10 All markets →

Slingso Managed Outcomes

How would SKIN1004 grow its revenue from the AI Shopping Channel?

Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →

Prefer email? Send a note.

Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with SKIN1004.