AI Shelf Index · 2026 holiday shopping season

SharkNinja AI shopping shelf share

🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026

Standing

#32

Kitchen · UK

#38 #32

Shelf-share

0.4%

of UK answers

0.1% 0.4%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the kitchen shelf

1 Ninja
31.3%
2 De'Longhi
7.6%
3 Le Creuset
5.6%
4 Sage
5.0%
5 Philips
4.6%
6 Tower
3.2%
⋯
32 SharkNinja
0.4%

The shoppers SharkNinja wins

The same answers, sliced by the shopper the question implies — where SharkNinja ranks best.

Where SharkNinja wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

—

not surfaced

Comparison

—

not surfaced

Validation

#28

0.4%

Purchase

#18

0.9%

Where the engines differ

ChatGPT
0.0%
Google AI Mode
0.5%

What AI says about SharkNinja

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

50% budget, 50% premium

“Reddit users often advise waiting for Black Friday sales on Amazon or SharkNinja to snag this down to the £80–£90 mark.”

Google AI Mode

Products AI names

The specific SharkNinja items the engines put in front of UK shoppers.

  • Dual Air Fryer (9.5L dual-drawer) 0.2%

Shelved alongside

Brands the engines recommend in the same answers as SharkNinja.

How to read this

Bar is how often that brand is recommended in the same answer as SharkNinja, relative to the rest.

SharkNinja on other shelves

Slingso Managed Outcomes

How would SharkNinja grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with SharkNinja.