AI Shelf Index · 2026 holiday shopping season
de Buyer AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#49
Kitchen · UK
Shelf-share
0.1%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
de Buyer
0.1%
The shoppers de Buyer wins
The same answers, sliced by the shopper the question implies — where de Buyer ranks best.
Where de Buyer wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#22
0.9%
Research
#48
0.0%
Comparison
—
not surfaced
Validation
#29
0.3%
Purchase
#37
0.2%
Where the engines differ
What AI says about de Buyer
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
38% budget, 63% mid
“For something more serious: [de Buyer Affinity Sauté Pan]() £21.00 I'd spend the bigger money on the casserole and saucepans before spending £100+ on a frying pan.”
ChatGPT
“| | De Buyer Mineral B | Carbon Steel | £45 – £65 | Heavy-gauge French iron/carbon steel that builds a natural, slick seasoning over time; virtually indestructible and completely synthetic-free.”
Google AI Mode
“A Smithey or Lodge cast iron skillet, or a de Buyer carbon steel pan, will outlive all of us.”
Google AI Mode
“(Tollbit) - 🥩 Best “forever pan”: carbon steel. A de Buyer is an excellent choice.”
ChatGPT
Products AI names
The specific de Buyer items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as de Buyer.
How to read this
Bar is how often that brand is recommended in the same answer as de Buyer, relative to the rest.
Slingso Managed Outcomes
How would de Buyer grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with de Buyer.