Live: The 2026 Holiday Shopping AI Shelf Index. See the shelf

AI Shelf Index · 2026 holiday shopping season

Rule 1 AI shopping shelf share

💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026

Standing

#97

Supplements · AU

#30 outside top 40

Shelf-share

0.1%

of AU answers

0.5% 0.1%

Sentiment

80%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

1 Bulk Nutrients
17.7%
2 Swisse
9.2%
3 Blackmores
7.6%
4 Nutra Organics
5.6%
5 Musashi
3.3%
6 True Protein
2.7%
⋯
97 Rule 1
0.1%

The shoppers Rule 1 wins

The same answers, sliced by the shopper the question implies — where Rule 1 ranks best.

The Gym Starter
#16
The New Shopper
#44

Where Rule 1 wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#63

0.2%

Research

#24

0.7%

Comparison

#55

0.2%

Validation

—

not surfaced

Purchase

#48

0.3%

Where the engines differ

ChatGPT
0.6%
Google AI Mode
0.0%

What AI says about Rule 1

Observed from the answers themselves — not a score.

Sentiment

80% positive · no negative mentions

Price framing

framed mid

40% budget, 60% mid

“(Reddit) - Rule 1 — comes up as a good-tasting alternative, particularly chocolate.”

ChatGPT

“Bulk Nutrients / INC / True Protein / MyProtein / Rule 1 — compare the sale price, not the brand.”

ChatGPT

“The main brands I'd compare are Bulk Nutrients, True Protein, Amino Z, Muscle Nation and international brands such as Rule 1 sold through Australian retailers.”

ChatGPT

“Rule 1 uses the retailer comparison's listed 68 servings.”

ChatGPT

Products AI names

The specific Rule 1 items the engines put in front of AU shoppers.

  • Creatine 0.2%
  • Charged Creatine 0.1%
  • Whey Blend, 2.27 kg 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Rule 1.

Muscle Nation

Optimum Nutrition

Genetix Nutrition

Bulk Nutrients

True Protein

Amino Z

EHPlabs

JSHealth Vitamins

How to read this

Bar is how often that brand is recommended in the same answer as Rule 1, relative to the rest.

Slingso Managed Outcomes

How would Rule 1 grow its revenue from the AI Shopping Channel?

Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →

Prefer email? Send a note.

Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Rule 1.