AI Shelf Index · 2026 holiday shopping season
Rufus & Coco AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#80
Pet Supplies · AU
Shelf-share
0.1%
of AU answers
Sentiment
80%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
The shoppers Rufus & Coco wins
The same answers, sliced by the shopper the question implies — where Rufus & Coco ranks best.
Where Rufus & Coco wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#34
0.3%
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#51
0.3%
Where the engines differ
What AI says about Rufus & Coco
Observed from the answers themselves — not a score.
Sentiment
80% positive · no negative mentions
“Rufus & Coco Wee Kitty pH Check / Bamboo Litter:** An Aussie pet brand favorite.”
Google AI Mode
Products AI names
The specific Rufus & Coco items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Rufus & Coco.
How to read this
Bar is how often that brand is recommended in the same answer as Rufus & Coco, relative to the rest.
Slingso Managed Outcomes
How would Rufus & Coco grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Rufus & Coco.