AI Shelf Index · 2026 holiday shopping season
PetSafe AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#31
Pet Supplies · AU
Shelf-share
0.5%
of AU answers
Sentiment
73%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
PetSafe
0.5%
The shoppers PetSafe wins
The same answers, sliced by the shopper the question implies — where PetSafe ranks best.
Where PetSafe wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#61
0.2%
Research
#30
0.4%
Comparison
—
not surfaced
Validation
#46
0.3%
Purchase
#20
1.3%
Where the engines differ
What AI says about PetSafe
Observed from the answers themselves — not a score.
Sentiment
73% positive · no negative mentions
Price framing
framed premium
20% budget, 20% mid, 60% premium
“Crystal alternative: PetSafe ScoopFree Premium Crystal is currently around $23.74 on sale at Pet Circle.”
ChatGPT
“Amazon Australia is also currently discounting pet products, including a PetSafe ScoopFree SmartSpin self-cleaning litter box at A$329, down 18%.”
ChatGPT
“If crystals are preferred: [PetSafe ScoopFree Premium Crystal Litter]() $23.74 Crystal litter is excellent for urine odour and low maintenance, but tofu is my pick if Australian-made/plant-based matters.”
ChatGPT
“[PetSafe ScoopFree Classic Crystal Self-Cleaning Litter Box]() $159.99 Pet Circle has previously listed the ScoopFree SmartSpin at $398.39 vs $497.99 — 20% off during its Black Friday promotions.”
ChatGPT
Products AI names
The specific PetSafe items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as PetSafe.
How to read this
Bar is how often that brand is recommended in the same answer as PetSafe, relative to the rest.
PetSafe on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with PetSafe.