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AI Shelf Index · 2026 holiday shopping season

Michu AI shopping shelf share

🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026

Standing

#16

Pet Supplies · AU

#25 #16

Shelf-share

1.2%

of AU answers

0.7% 1.2%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

1 Royal Canin
8.3%
2 Hill's
7.8%
3 Lyka Pet Food
7.5%
4 Black Hawk
6.1%
5 Purina
6.0%
6 ADVANCE
5.0%
⋯
16 Michu
1.2%

The shoppers Michu wins

The same answers, sliced by the shopper the question implies — where Michu ranks best.

The Apartment Cat Parent
#5

Where Michu wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#15

1.4%

Research

#18

1.3%

Comparison

#51

0.2%

Validation

#29

0.7%

Purchase

#19

1.4%

Where the engines differ

ChatGPT
0.2%
Google AI Mode
1.8%

What AI says about Michu

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

50% budget, 50% mid

“(Petbarn) - Michu Green Tea Tofu — a good option if your cat dislikes strong fragrances.”

ChatGPT

“Reddit · r/AussieFrugal +2 MICHU Tofu Cat Litter : Forms tight, rapid clumps that you can scoop instantly, reducing lingering tray smells in smaller indoor spaces.”

Google AI Mode

“Reddit · r/australia +1 Tofu Top Pick: Michu Tofu Litter or Tofu Cat Litter Australia (which features natural enzymes and charcoal).”

Google AI Mode

“MICHU Wonder Litter Example listing: $44.50 for a 2-pack A fine-granule cassava-based option intended for compatible automatic boxes.”

ChatGPT

Products AI names

The specific Michu items the engines put in front of AU shoppers.

  • Tofu Cat Litter 0.4%
  • Tofu Litter 0.3%
  • Wonder Litter Plant Based Cat Litter 0.1%
  • Cassava Litter 0.1%
  • Cassava/Tofu blend 0.0%
  • Gen3 Tofu Litter 0.0%
  • Green Tea Tofu 0.0%
  • Michu Wonder Litter 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Michu.

Purina

Royal Canin

Hill's

Tofu Cat Litter Australia

Litter-Robot

Catit

Rufus & Coco

PETKIT

How to read this

Bar is how often that brand is recommended in the same answer as Michu, relative to the rest.

Slingso Managed Outcomes

How would Michu grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Michu.