AI Shelf Index · 2026 holiday shopping season
Round Lab AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#17
Skincare · US
Shelf-share
0.9%
of US answers
Sentiment
86%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
Round Lab
0.9%
The shoppers Round Lab wins
The same answers, sliced by the shopper the question implies — where Round Lab ranks best.
Where Round Lab wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#87
0.0%
Research
#29
0.3%
Comparison
#21
0.7%
Validation
#18
0.9%
Purchase
#14
1.7%
Where the engines differ
What AI says about Round Lab
Observed from the answers themselves — not a score.
Sentiment
86% positive · no negative mentions
Price framing
framed budget
80% budget, 20% mid
“For example, the Round Lab 1025 Dokdo cleanser currently has a 40 mL size around $5.99, which is a much less painful way to test a product than committing to a giant haul.”
ChatGPT
“Round Lab The Vibe: Ultra-gentle, soothing, moisture-focused barrier care using natural extracts like birch sap.”
Google AI Mode
“Cleanser: Round Lab 1025 Dokdo Cleanser A gentle K-beauty option Listed at $13.79 at Target in the results I found.”
ChatGPT
“Round Lab:** Hydrating moisturizers and sunscreen.”
ChatGPT
Products AI names
The specific Round Lab items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Round Lab.
How to read this
Bar is how often that brand is recommended in the same answer as Round Lab, relative to the rest.
Round Lab on other shelves
Slingso Managed Outcomes
How would Round Lab grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Round Lab.