AI Shelf Index · 2026 holiday shopping season
Nerf AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#17
Toys · AU
Shelf-share
1.0%
of AU answers
Sentiment
93%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
Nerf
1.0%
The shoppers Nerf wins
The same answers, sliced by the shopper the question implies — where Nerf ranks best.
Where Nerf wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#81
0.1%
Research
#19
0.9%
Comparison
#34
0.3%
Validation
#87
0.2%
Purchase
#8
2.1%
Where the engines differ
What AI says about Nerf
Observed from the answers themselves — not a score.
Sentiment
93% positive · no negative mentions
Price framing
framed budget
64% budget, 27% mid, 9% premium
“It excels at carrying all major commercial mainstays (LEGO, Hot Wheels, Nerf) alongside dedicated customer service and a reliable online store.”
Google AI Mode
“If you’re shopping in Australia and your taste is collectibles + blind boxes + adult LEGO/building sets + occasional Nerf, I’d treat Black Friday as a price-comparison event, rather than just waiting for one retailer.”
ChatGPT
“(Kmart Australia) - BIG W — worth monitoring for Nerf, action figures, LEGO and licensed toys.”
ChatGPT
“Its current range includes Nerf Marvel blasters and collectible figures, for example.”
ChatGPT
Products AI names
The specific Nerf items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Nerf.
How to read this
Bar is how often that brand is recommended in the same answer as Nerf, relative to the rest.
Slingso Managed Outcomes
How would Nerf grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Nerf.