AI Shelf Index · 2026 holiday shopping season
Proceive AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#17
Supplements · UK
Shelf-share
0.7%
of UK answers
Sentiment
44%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
Proceive
0.7%
The shoppers Proceive wins
The same answers, sliced by the shopper the question implies — where Proceive ranks best.
Where Proceive wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#7
1.6%
Research
—
not surfaced
Comparison
#11
2.0%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Proceive
Observed from the answers themselves — not a score.
Sentiment
44% positive · no negative mentions
Price framing
framed premium
14% mid, 86% premium
“Key Ingredients: Standard contains around 26 vitamins and minerals; Proceive Max** steps it up to 33 nutrients specifically formulated for women aged 35+ or those trying for over 12 months.”
Google AI Mode
“Summary Verdict If you want an all-in-one sachet designed for 35+ , Proceive Max Women cuts out the guesswork, though it's pricier.”
Google AI Mode
“(The Baby Checklist) - Proceive — more of a premium formula; check whether you actually need all added ingredients rather than assuming more = better.”
ChatGPT
“Proceive Women Conception / Women Max (35+) The Vibe:** Scientifically targeted, pharmacy-dispensed, and formulated specifically around reproductive age brackets.”
Google AI Mode
Products AI names
The specific Proceive items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Proceive.
How to read this
Bar is how often that brand is recommended in the same answer as Proceive, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Proceive.