AI Shelf Index · 2026 holiday shopping season
Philips AI shopping shelf share
🍳 Kitchen · 🇨🇦 CA · updated 12 Oct 2026
Standing
#6
Kitchen · CA
Shelf-share
3.3%
of CA answers
Sentiment
91%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
16.3%
Breville
9.1%
Cosori
7.6%
De'Longhi
4.9%
Chefman
3.4%
Philips
3.3%
The shoppers Philips wins
The same answers, sliced by the shopper the question implies — where Philips ranks best.
Where Philips wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#43
0.2%
Research
#18
0.9%
Comparison
#28
0.5%
Validation
#16
1.4%
Purchase
#3
11.4%
Where the engines differ
What AI says about Philips
Observed from the answers themselves — not a score.
Sentiment
91% positive · no negative mentions
Price framing
framed premium
34% budget, 28% mid, 38% premium
“If you’re shopping in Canada, the current field is fairly concentrated around Ninja, Cosori, Instant, Philips, and Cuisinart.”
ChatGPT
“If you prefer a traditional basket format that heats up instantly and delivers the absolute crispiest French fries or wings with zero fuss, Philips pioneered rapid air technology and builds units that last.”
Google AI Mode
“While traditional Philips models use nonstick coatings, check box details for specific ceramic/non-toxic variants if strict Teflon-free parameters are required.”
Google AI Mode
“If you'd like, I can set up a task to monitor and alert you when the official Black Friday price drops and peak promotions roll out for specific brands like Ninja or Philips.”
Google AI Mode
Products AI names
The specific Philips items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Philips.
How to read this
Bar is how often that brand is recommended in the same answer as Philips, relative to the rest.
Philips on other shelves
Slingso Managed Outcomes
How would Philips grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Philips.