AI Shelf Index · 2026 holiday shopping season
Philips AI shopping shelf share
🍳 Kitchen · 🇺🇸 US · updated 12 Oct 2026
Standing
#31
Kitchen · US
Shelf-share
0.5%
of US answers
Sentiment
86%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
15.5%
Breville
11.1%
De'Longhi
6.1%
Cosori
5.1%
Instant Pot
4.4%
Ankarsrum
3.5%
Philips
0.5%
The shoppers Philips wins
The same answers, sliced by the shopper the question implies — where Philips ranks best.
Where Philips wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#16
1.3%
Research
#24
0.5%
Comparison
#30
0.2%
Validation
—
not surfaced
Purchase
#50
0.2%
Where the engines differ
What AI says about Philips
Observed from the answers themselves — not a score.
Sentiment
86% positive · no negative mentions
Price framing
framed premium
14% budget, 43% mid, 43% premium
“Philips 3000 If you tell me your budget (e.g.”
ChatGPT
“Philips invented the category, and their patented Twin TurboStar / Rapid Air technology uses a unique bottom-pan design that bounces heat back up through the food.”
Google AI Mode
“You can view specifications on the Philips Premium Airfryer Overview .”
Google AI Mode
“Philips 3000 Series 7.6-Quart Airfryer Around $180–200 A roomier basket-style option with Philips' RapidAir Plus cooking system and a viewing window.”
ChatGPT
Products AI names
The specific Philips items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Philips.
How to read this
Bar is how often that brand is recommended in the same answer as Philips, relative to the rest.
Philips on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Philips.