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AI Shelf Index · 2026 holiday shopping season

Tefal AI shopping shelf share

🍳 Kitchen · 🇦🇺 AU · updated 12 Oct 2026

Standing

#20

Kitchen · AU

#19 #20

Shelf-share

0.6%

of AU answers

0.9% 0.6%

Sentiment

85%

positive

No week-to-week change larger than the variation between readings.

Who's on the kitchen shelf

Breville

18.7%

Ninja

18.3%

Philips

8.7%

Anko

5.1%

De'Longhi

3.7%

Weber

3.5%

⋯

Tefal

0.6%

The shoppers Tefal wins

The same answers, sliced by the shopper the question implies — where Tefal ranks best.

The New Shopper

#10

The First-Kitchen Founder

#18

The Backyard Host

#22

The Caravan Cook

#41

Where Tefal wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#27

0.5%

Research

#21

0.6%

Comparison

#33

0.3%

Validation

—

not surfaced

Purchase

1.8%

Where the engines differ

ChatGPT

0.9%

Google AI Mode

0.3%

What AI says about Tefal

Observed from the answers themselves — not a score.

Sentiment

85% positive · no negative mentions

Price framing

framed mid

25% budget, 75% mid

“Tefal/Jamie Oliver Dual — around $149.”
ChatGPT

“There are also current Black Friday listings at The Good Guys, including Philips models from $99 and dual-basket models around $199, while David Jones has advertised discounts on several Philips and Tefal models.”
ChatGPT

“(David Jones) - Tefal Easy Fry 5L models — good size for one person with leftovers.”
ChatGPT

“(The Good Guys) David Jones also has substantial current reductions, including a Tefal dual-basket model at $179 (was $499).”
ChatGPT

Products AI names

The specific Tefal items the engines put in front of AU shoppers.

Jamie Oliver Dual Air Fryer 0.1%
5.5L Air Fryer 0.1%
Dual Easy Fry XXXL 11L Air Fryer (EY9428) 0.1%
Easy Fry 5L 0.1%
Easy Fry Silence Essential 5L EY551H 0.1%
Jamie Oliver by Tefal Dual Air Fryer 0.1%
dual-basket model 0.1%
4L Easy Fry & Pizza Air Fryer 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Tefal.

How to read this

Bar is how often that brand is recommended in the same answer as Tefal, relative to the rest.

Tefal on other shelves

🇬🇧 UK Kitchen · #14 All markets →

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Tefal.