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AI Shelf Index · 2026 holiday shopping season

Optimum AI shopping shelf share

🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026

Standing

#24

▼11 places

Pet Supplies · AU

#9 #24

Shelf-share

0.6%

▼1.5

of AU answers

2.9% 0.6%

Sentiment

86%

positive

Who's on the pet supplies shelf

1 Royal Canin
8.3%
2 Hill's
7.8%
3 Lyka Pet Food
7.5%
4 Black Hawk
6.1%
5 Purina
6.0%
6 ADVANCE
5.0%
⋯
24 Optimum
0.6%

The shoppers Optimum wins

The same answers, sliced by the shopper the question implies — where Optimum ranks best.

The Apartment Cat Parent
#4
The First-Puppy Parent
#12
The New Shopper
#42

Where Optimum wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#14

1.4%

Research

#11

2.0%

Comparison

#19

1.1%

Validation

#14

1.7%

Purchase

#45

0.4%

Where the engines differ

ChatGPT
0.5%
Google AI Mode
2.2%

What AI says about Optimum

Observed from the answers themselves — not a score.

Sentiment

86% positive · no negative mentions

Price framing

framed budget

83% budget, 17% mid

“Quick Verdict: Go with Optimum if strict Australian-made** and grain-free dry food is your priority.”

Google AI Mode

“Optimum Lifestage Puppy:** Widely available at major supermarkets (Woolworths/Coles/IGA) and very budget-friendly.”

Google AI Mode

“Optimum Adult Urinary Care (Dry) : Australian-made** and widely available in major supermarkets (like Woolworths ).”

Google AI Mode

“Optimum Puppy — budget-friendly and widely available.”

ChatGPT

Products AI names

The specific Optimum items the engines put in front of AU shoppers.

  • Urinary Care 0.5%
  • Optimum Puppy 0.4%
  • Adult Urinary Care 0.2%
  • Puppy 0.1%
  • Lifestage Puppy 0.1%
  • Lifestage Puppy (Chicken, Rice & Vegetables) 0.1%
  • Urinary Care (Adult Dry) 0.1%
  • Urinary Care Ocean Fish Wet Cat Food 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Optimum.

Purina

Royal Canin

Hill's

Black Hawk

KONG

Litter-Robot

Tofu Cat Litter Australia

PETKIT

How to read this

Bar is how often that brand is recommended in the same answer as Optimum, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Optimum.